The CEOs of the largest advertising media rep firm in the nation and one of the world’s largest brand experience agencies are teaming up to co-chair Radio’s Financial Summit—Forecast 2018. The respected and influential annual financial conference is scheduled for November 15 at the Harvard Club in New York City.
Mark Gray, CEO of Katz Media Group, and Chris Weil, Chairman/CEO of Momentum Worldwide, will share in the planning and execution of Forecast 2018.
The event, presented by Streamline Publishing’s Radio INK and media partner Radio + Television Business Report, bringings broadcast executives, investors and advertisers together to discuss the trends, influences, and policies that will shape radio in the coming year.
“It’s a thrill to have Mark Gray and Chris Weil co-chair Forecast 2018,” says RBR+TVBR Publisher Deborah Parenti. “Mark’s understanding of the opportunities and challenges ahead will be a rich resource in creating this year’s agenda, and he could not have a better partner in this than Chris Weil. Momentum Worldwide is one of the most dynamic and creative agencies in the world, and the chance to tap Chris’ expertise in branding will inject fresh energy into this year’s conference.”
At KMG, Gray oversees Katz’s radio and television companies and its technology and digital offerings, including programmatic buying platforms.
Gray said, “I’m honored to co-chair Forecast this year. Radio is America’s number one mass-reach medium, and it’s important we continue to find ways to showcase the power of radio and grow its share of the media mix. Forecast provides a vital forum, uniting our industry under one roof to exchange valuable insights and discuss effective strategies for 2018.”
Gray has been selected one of the Most Powerful People in Radio for six consecutive years by RBR+TVBR sister publication, Radio Ink Magazine. He is a member of the RAB’s Executive Committee and serves on the board of directors of the Broadcasters Foundation of America and on the board of trustees of the Alliance for Women in Media.
Weil says he works at an agency in what he calls the “phygital” world — the “inseparable physical and digital world where all brand experiences lie.”
Weil has global experience in brand marketing as the former regional director for Momentum Europe/Middle East and Africa and leader of the European network; under his direction, Momentum has won multiple Agency of the Year honors across 10 countries. As chairman of the 4A’s, he helped launch the organization’s high school initiative, working to give students skills and experience toward careers in the advertising and marketing worlds.
“At Momentum, we image and curate a total brand experience – creating meaningful connections for our clients and their brands,” Weil said. “Radio has a strong emotional connection with its audience. Forecast is a great opportunity for the radio industry to collaborate and explore new, impactful ways to help build its brands and deliver unique experiences for advertisers.”
Forecast brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, to discuss the trends and momentums that will affect ratings and revenue. It is the radio industry’s only forum that allows radio owners, CFOs, group executives, managers, and Wall Street analysts to gather for an open exchange on conditions and expectations for the coming year. Forecast’s “no press” policy encourages frank and candid discussion.
The conference concludes with the networking event of the year, the annual “Top 40” cocktail reception, honoring the 40 Most Powerful People in Radio.
November 15, 2017
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