KAYAK (kayak.com), a leading travel search engine, launched a national advertising campaign aimed at increasing brand awareness. The effort follows a change in the company’s logo in August.
The campaign includes national television, online and digital outdoor advertising via AOR Goodby, Silverstein & Partners San Francisco. Creative features the tag, “Search one and done.” and a device that resembles the traditional flap display boards once found in train stations and airports around the world.
Here are some of the TV highlights, from Goodby, Silverstein & Partners’ Director of Agency Relations Christine O’Donnell:
11 NFL games across NBC and Fox
Schedule on ABC
Dancing with the Stars
Extreme Home Makeover
American Music Awards
Schedule on CBS
Two and a half Men
The Good Wife