KAYAK launches national campaign

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KAYAK (kayak.com), a leading travel search engine, launched a national advertising campaign aimed at increasing brand awareness. The effort follows a change in the company’s logo in August.


The campaign includes national television, online and digital outdoor advertising via AOR Goodby, Silverstein & Partners San Francisco. Creative features the tag, “Search one and done.” and a device that resembles the traditional flap display boards once found in train stations and airports around the world.

Here are some of the TV highlights, from Goodby, Silverstein & Partners’ Director of Agency Relations Christine O’Donnell:

11 NFL games across NBC and Fox

Schedule on ABC
Dancing with the Stars
Castle
Cougar Town
Flash Forward
Grey’s Anatomy
Extreme Home Makeover
American Music Awards

Schedule on CBS
Two and a half Men
NCIS
The Good Wife
Survivor
The Mentalist
Cold Case

Cable Networks
CNN
Comedy Central
Discovery
E!
ESPN
Food Network
HGTV
TBS
TNT
TLC
Travel Channel
VH1
Weather Channel
USA
Animal Planet
AMC
Bravo
MSNBC