KCRW (89.9FM and KCRW.com) Los Angeles announced the launch of its first applications on the Apple App Store. The public radio station recognizes the desire of fans to listen to – and watch — KCRW on mobile devices and is making three separate apps available.
The KCRW Radio app will stream all three KCRW web channels – on air, music and news –with real time playlists. KCRW is also at the forefront of redefining radio as a medium, giving users the ability to WATCH compelling radio. Two new apps will distribute video highlights from live band performances on Morning Becomes Eclectic, as well as the latest content from our popular weekend program Good Food.
“The innovative iPhone and iPod touch are the perfect devices to let KCRW bend the boundaries of what radio is. Who says you can only listen to radio?” said KCRW assistant GM Jennifer Ferro.
KCRW Radio app – Listen to all three KCRW.com channels, hear favorite shows and recent live performances on demand, and view real time playlists and the KCRW events calendar.
In Studio and Good Food apps – The “In Studio” iPhone app will deliver a standout video performance from each of the artists appearing on Morning Becomes Eclectic, hosted by Jason Bentley. Good Food features, hosted by Evan Kleiman, will include interviews with chefs, updates from the Farmers Market, and more. Both applications will be updated frequently with new video on an ongoing basis.
The apps are available for $0.99 each from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/
“Making KCRW’s content available to listeners when they want, where they want, and on the platform of their choice, is part of KCRW’s mission as a public radio station,” said KCRW’s director of new media Anil Dewan. “Radio can again be an intimate medium that you can bring with you everywhere.”
Leveraging its sought after content with new technologies and multimedia features, KCRW was one of the first stations to offer live streaming online with three full-time Internet channels, over two dozen podcasts and a rich archive of news, talk and cultural shows. The renowned radio station boasts a world-wide audience for its program content with members in every state and listeners in over 180 countries.
