KCRW-FM LA (89.9FM and KCRW.com) has expanded its KCRW Music Mine app for Spotify to 11 new countries: Austria, Belgium, Denmark, Finland, France, Netherlands, Norway, Spain, Sweden, Switzerland, and the UK.
KCRW was the first U.S. radio station to launch a music discovery app on the Spotify platform when it was originally released in June. Since then, it’s become one of the top 10 most popular apps on the site. The app is available for installation from within the Spotify desktop client.
“The success of Music Mine for Spotify has inspired us to release this music discovery app to a larger international audience. More listeners can now find new music, pre-filtered by KCRW’s DJs, and create their own Spotify experience,” said Anil Dewan, KCRW’s Director of New Media.
The New York Times recently highlighted KCRW’s dedication to utilizing a variety of digital avenues to reach a larger audience, including Spotify. The station’s programming is also available streaming via TuneIn, iHeartRadio, as well as KCRW-created apps for iPhone, Android and Blackberry. The Spotify app is modeled after KCRW’s critically-acclaimed iPad app, also called Music Mine, launched last fall.
KCRW Music Mine for Spotify displays up to 100 tracks at a time, handpicked by the station’s world famous DJ staff, and updated daily in tandem with our on air playlists. This special format enables time-crunched users to explore Spotify’s offerings from artists that have the KCRW stamp of approval.
KCRW also recently announced MALCOLM, a new online music submission system that assists independent artists in submitting their work, allowing them to create a band page and submit three songs for consideration by KCRW’s DJs.
RBR-TVBR observation: Along with a full-market signal for LA, KCRW has some 12 translators that cover almost the entire southern half of California. We’ve heard the term “TV Everywhere”—KCRW has pretty much become “Radio Everywhere.”