AdLarge, Marketron Pact On Programmatic


Nonaffiliated advertising sales representation firm AdLarge Media has teamed up with digital revenue management technology firm Marketron for a new programmatic platform that Marketron CEO Jeff Haley says will become available to advertisers and media buyers by the end of 2016, or in early January 2017.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.