According to recently released ratings from Nielsen Audio, Limbaugh’s California flagship station, KEIB, now ranks 39th in the Los Angeles market, attracting an anemic .5 ratings share, reports Pensito Review.
The tumble to 39th place represents yet another downward lurch — in March the station logged in at 37th place. Note that there are a total of 45 rated stations in the Los Angeles market, which means Limbaugh’s KEIB station (the call letters mirror Limbaugh’s motto, “Excellence in Broadcasting”) has nearly reached the ratings basement.
And yes, Limbaugh’s syndicator, Clear Channel-owned Premiere Networks, pays The April ratings come in the wake of a disastrous winter for Limbaugh in key California markets. As Media Matters recently noted, Clear Channel moved Limbaugh off his longtime Los Angeles home, KFI, and made him the centerpiece of an all-conservative talk radio lineup on KEIB, where Sean Hannity and Glenn Beck are also heard.
“As of April, KEIB not only ranks 39th in the Los Angeles market, but it trails 12 non-English stations and four college outlets. Meanwhile, 10th-rated KFI’s ratings remain strong in the wake of Limbaugh’s departure from the station. In the past, stations that lost Rush from their lineup often saw steep declines in listenership. He served as the programming tent pole. No more.”
RBR-TVBR observation: It was a good experiment for CCME, to offer up Rush-branded stations, a la “The Patriot.” But to have listeners, you have to have a signal. We imagine Rush will be moving back to blow-torch KFI eventually. Look at the huge difference in coverage for the market. In office buildings and businesses, KFI sounds great, but KEIB would likely be fraught with static and interference from all of the new devices that plague AM reception. See the maps: