Cox Media Group San Antonio has named Keith its new Program Director for KISS-FM, effective 6/24. Hastings has worked for some of the most iconic brands in several variations of the rock format. He spent 21 years in total as a Program Director for Saga Communications in markets including Boston and Springfield, Mass., and Milwaukee, Wis. Keith’s career as a rock programmer spans four decades with his most recent role as Program Director at Greater Media’s WCSX in Detroit.
“KISS is one of the legendary rock brands in the nation and I’m excited to have one of the best rock programmers in Keith Hastings take the station to the next level,” said Dan Lawrie, CMG San Antonio VP and Market Manager. “Keith brings strong leadership, creativity and the ability to develop great talent; assets that will help grow The Billy Madison Show and the station as a whole.”
“After talking to a number of rock PD’s in the past few months, I was most impressed with Keith,” said Steve Smith CMG’s VP of Programming. “He knows the rock format and knows what it takes to be competitive today. It’s great to have Keith join our programming team in San Antonio, and I’m confident he will add to our already solid momentum we have in that market.”