Radio: The Business Built On Relationships


I must be the happiest, passionate and most peaceful person in radio today … and I don’t even work inside a radio station.

Those are the words of Kelly Orchard, who spent 20 years operating family-owned radio stations and is today a licensed psychotherapist and alternative FCC compliance specialist. In this latest exclusive Media Information Bureau column, Orchard diffuses the ticking time bomb of “living with the daily pressure most broadcasters experience.” There’s a way to get rid of that negativity. Here are her suggestions for how to achieve that goal.

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