Engage Millennials, And Integrate Fresh Ideas For Company Growth

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In an earlier column, featured Media Information Bureau columnist Kelly Orchard proposed a diagnosis about radio people suffering from “adjustment disorder,” a treatable condition that in most cases is a short-term concern. The treatment is aimed primarily at reducing anxiety by increasing positivity. “Keeping a positive attitude in a negative world is challenging!,” Orchard notes. “But, those of us who are on the path to shake things up and make a difference consider those negatives new opportunities to grow.”


In this latest column from Orchard, she suggests that in order to grow successfully, one must introduce methods in company culture, and properly adjust or adopt them to engage and encourage teams.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.