Kelly Music Research has begun a nationwide study that explores the differences in methods and data resulting from traditional telephone Callout research and newer Web-based song surveys. The study will compare sample recruitment, panel management, scoring apparatus, hook presentation and biases that may affect survey results.
Over the next few weeks, while the field work is being completed and results shared with the industry, Kelly is inviting broadcasters to participate in the discussion by sharing experiences and points of view on the company’s blog at http://kellymusicresearch.blogspot.com/ The first installment is posted now.
Said Tom Kelly, President: “Radio now has more competition and fewer resources to defend itself. To thrive, broadcasters can’t afford to fall out of touch with listeners.”
VP Paul Kelly added, “We hope this open forum will lead to enlightenment and discovery.”