By Ken Benner, CBRE, NCE
“What does it take to be the leading broadcast operation in any market?” and variations of that question have come up frequently during my 22 years conducting alternative FCC Compliance Certification Inspections.
During these years I have tallied at least 2,000 station visits. Yes, Ol’ Dad at 81+ years of age has been around the block a bit with something new learned with every visit. It has been gratifying indeed.
What is the common denominator to successfully serve its community of license for any broadcast operation?