Eleven-time NBA All Star and Boston Celtics power forward Kevin Garnett is the latest A-list celebrity to star in a new campaign for Verizon FiOS services. Themed "This is FiOS; This is Big," the campaign showcases the services delivered over Verizon’s new fiber-optic network. Via McCann Erickson, New York, the new TV ad launched yesterday.
The spot is set in a venerable Boston mansion that is decorated in a comically lavish style. Garnett towers over a slender Verizon technician who shows him how he can record videos in his family room, then watch them on other TV sets located throughout the house, including in a five-story stairwell; in a formal dining room (complete with a silver platter piled with a two-foot-high stack of gourmet hamburgers); in a massive library; and even on top of a grand piano.
Garnett pokes fun at himself and at the cliche of the wealthy, technology-obsessed professional athlete. He proudly tries out the multiple-screen capabilities of the FiOS DVR on the big-screen TVs installed in his bathroom and his laundry room, and joins the technician to enjoy an action film in front of a huge fireplace with a roaring fire. The ad closes with the star-struck technician nervously trying to "fist-bump" Garnett.
Verizon’s all-digital FiOS TV service is available to more than 6.5 million homes California, Delaware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas and Virginia.