When it comes to leadership in Los Angeles, longevity wins for Kevin Weatherly.
CBS Radio and the veteran programmer have agreed to a multi-year contract renewal, allowing him to continue as SVP/Programming for CBS Radio and as the day-to-day Program Director for Alternative KROQ-FM 106.7, CHR/Rhythmic KAMP-FM 97.1 and Adult Hits KCBS-FM “93.1 Jack FM” in L.A.
Weatherly is arguably one of the most influential programmers in the radio industry and has been associated with CBS Radio and KROQ for nearly a quarter-century.
On the corporate level, Weatherly also advises the CBS Radio Rock, Alternative and Adult Hits stations across the country as a “format captain.”
“Kevin’s influence and impact on the content development of our company, and particularly our L.A. music stations, over the last 25 years is unmatched,” said EVP/Programming Chris Oliviero. “We couldn’t be happier that he’ll continue on his journey with CBS Radio as a key contributor to the ongoing evolution and growth of our programming platforms.”
Weatherly began his career at the age of 12 at KPIN in Casa Grande, Ariz. He worked as an air personality and MD at KZZP-FM 104.7 in Phoenix from 1983-87, later moving on to the MD role at KMEL-FM 106 in San Francisco, in 1987. After that, Weatherly became MD at KIIS-FM 102.7 in Los Angeles, before heading to San Diego in 1989 to serve as Asst. PD and, later, as PD of the former CHR/Pop KKLQ-FM “Q106.” He joined KROQ in 1992.
RBR + TVBR OBSERVATION: Congratulations to “Mr. Weatherby,” as longtime KROQ morning hosts Kevin and Bean jokingly refer to their boss while on the air. Weatherly’s career path should serve as a guide for today’s teens and university students who wish to excel in the entertainment business. Sadly, the radio industry is not attracting the future Kevin Weatherlys as it should. Let’s use CBS Radio’s affirmation of Kevin’s abilities, despite recent challenges at KROQ, as a launch pad for luring more of those 12-year-old kids who prefer to be behind a mic than in front of a camera or in a trendy digital company that may not be in business when the VC spigot runs out in three years.