KEXX, KMVA merging for “Trending Radio”

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TrendingRiviera Broadcasting’s Hot AC KEXX-FM My 103.9 Gilbert/Phoenix, AZ and Trumper Communications’ Hot AC KMVA-FM Hot 97.5 Dewey/Phoenix, AX are joining to simulcast Hot 97.5/103.9 “Trending Radio.” Riviera, which will O&O both stations, says Trending Radio will deliver the best Hot AC music from artists such as Katy Perry, Maroon 5, Imagine Dragons, Bruno Mars, and more. Trumper CEO Jeff Trumper will join the Riviera board of directors of the newly-combined operating company.


KEXX serves the south side of the market, reaching close to Tucson; KMVA covers the north side and up to the city of Flagstaff.

Trending Radio, will ring in the New Year and make its debut January 1st, will keep listeners in-the-know on the trends that matter most, including the latest in music, art, food, fashion, and more. It will also stream live at www.trendingradio.com

“We’re excited to merge these two terrific brands,” said Jose Rodiles, Riviera’s COO. “This newly-created mega station will not only benefit the Phoenix radio audience but will also bring tremendous value to the advertising community. With a focus on ‘live and local’, Hot 97.5/103.9 Trending Radio will engage listeners with the hottest music and trends not only from around the country but also right here in the Valley.”

“I am beyond excited by this merger,” said Jeff Trumper, President and CEO of Trumper Communications. “By combining resources, we are able to extend the reach of the HOT radio brand and give our audience more of what it wants. We’ll be serving the hottest trends in music along with hip and engaging lifestyle events that will appeal to music fans, foodies, fashionistas, and families. We are confident our listening audience will be energized by this change and will feel an even stronger connection to this newly-combined station.”

Riviera Broadcasting also owns Power 98.3 (KKFR-FM) and Latino Vibe 95.1 (KVIB-FM) in Phoenix. The group is headed by veteran broadcast exec Michael Cutchall, President and CEO, and Jose Rodiles, COO.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.