Key Categories Are Powering Media Dollars In ’17


By Renee Casis
Special to RBR+TVBR

NEW YORK — Forget the naysayers down on Wall Street. Up in Times Square, the message was clear from some of the nation’s leading radio and TV executives: Key ad categories are showing signs of life, bringing welcome news following a tense cycle of quarterly earnings reports highly dependent on political ad dollars that may or may not have lived up to expectations.

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