Key Secrets to Growing Your Audio Business


Growing your audio audience and revenue are not a given. You have to know what you’re doing, what you’re up against, and how to make the most of the expanding options.

Thanks to new technology and new devices, radio programming is closer to consumers than ever before. But are those potential listeners aware of you? How can you effectively expand your platforms to stand out without cannibalizing your listener base or compromising your traditional dollar share?

From basic streaming to original podcasting and with more content available on more devices, you might ask yourself if you’ve mastered all of the platforms and the possibilities.

  • How does podcasting complement broadcast radio?
  • Is streaming good for radio?
  • How should digital content and strategies be adjusted to reach to reach Gen Z and millennials?
  • How will services like Spotify and Pandora coexist in the next five years with broadcast radio? How should radio compete/fight?
  • Are local station websites still important?
  • What are the biggest mistakes radio brands and personalities make with social, and how can you monetize social reach?

With so much at stake, one thing becomes clear. You need to be an expert — or be able to access expert advice. And, before you finalize your 2019 budget, you need to make those spreadsheet numbers more than a stab in the dark. Face it: You probably need help.

Forecast 2019 has assembled a panel of top digital experts who can not only help you answer your digital platform questions, they can challenge you to meet the coming demands in digital marketing and sales. They can help open your eyes and ears to the future and help you prepare for it.

Moderating the panel is Darren Davis, president of the iHeartMedia Networks Group and one of the industry’s most experienced and recognized audio chiefs.

Panelists include:

  • Zena Burns, SVP of strategic marketing and brand development at Futuri Media
  • Owen Grover, CEO of Pocket Casts, a leading podcast platform recognized by WIRED Magazine as “the podcast app every iPhone user needs” and by The Verge as “The best podcast app for Android.”
  • Rob Walch, VP of podcaster relations at Libsyn and host of the Today in iOS Podcast, the first and largest podcast about the iPhone. He serves on the editorial board of Podcast Business Journal, which launches November 19.
  • Chris Williams, chief product officer for iHeartMedia, overseeing all digital content programming, station curation, marketing, and product strategies for iHeartRadio.

Forecast 2019 brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, and to discuss the trends and momentums that will affect ratings and revenue. From Washington to Wall Street, automobiles to mobile devices, Forecast focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges.

This is the industry’s only forum that allows radio owners, CFOs, group executives, managers, and Wall Street analysts to gather for an open exchange on conditions and expectations for the coming year.

The conference concludes with the networking event of the year, the annual “Top 40” cocktail reception, the 40 Most Powerful People in Radio.

Seating at the event is limited and may sell out. Register today so you don’t miss any of the important information that you’ll hear only at Forecast. Click here.


Forecast 2019
November 14, 2018
Harvard Club
New York