Keys To Small-Market Success, From West Central Iowa


There’s an AM/FM combo in West Central Iowa that has been singled out for its success, in many ways, by Media Information Bureau columnist Ken Benner. These stations have not only achieved perfect scores in alternative broadcast inspection program (ABIP) inspections, but are also fiscally fit and community leaders.

Benner recently asked the stations’ owner, Mike Dudding, what his secret of his success has been. Here’s what Dudding had to say.

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