Some major integration added to the current sponsorship: As the exclusive automotive marketing partner of “Nikita” on The CW Network, Kia is gearing up for the show’s mid-season premiere with a special hosted night featuring the cast of Nikita, 1/27 at 9 p.m. ET. The 2011 Kia Sportage CUV will be integrated into the episode’s storyline. The mid-season premiere kicks off a series of activities, programs, in-show vehicle integrations, a three-part digital video series, a custom mobile app gaming experience and social networking elements. The 2011 Kia Optima also will appear in a future Nikita episode.
As part of the hosted night, Kia will give Nikita fans an insider’s look at the show by presenting an on-air and online series dubbed “Undercover Operations: Interviews with the cast of Nikita.” Extended content will be available exclusively on cwtv.com beginning on 1/27. The videos will give viewers an up-close look at the cast on-set discussing their characters, favorite moments and sneak previews of the second half of the season.
As the season continues, Kia also will sponsor “Undercover Operations: with Maggie Q and Lyndsy Fonseca,” a three-part digital video series that gives a behind-the-scenes look at main characters of Nikita and Alex. Launching on 2/10, the series will follow Maggie and Lyndsy as they prepare for their roles, from wardrobe and makeup to rehearsing their fight scenes. New pieces will air weekly for three weeks in conjunction with on-air and online promotion to drive viewers to the series.
Kia will also be the exclusive sponsor of the mobile app “Nikita: Spy Training,” that will feature an interactive driving game experience for the iPhone and iPad and include the 2011 Kia Optima in a Nikita-themed environment to further compliment the deal. The app is scheduled to launch early Feb. and will continue throughout the season.