Adult Swim is premiering an unprecedented program this May featuring the Atlanta-based graffiti artist “Hense” while he unveils his newest canvas, the all-new Kia Soul urban passenger vehicle. Adult Swim Presents: Kia Soul/Hense will feature an exclusive look at the artist as he paints directly on the Kia Soul creating Adult Swim-inspired themes and characters through time-lapse photography. Launching today at www.adultswim.com/kiasoul, Adult Swim will feature the footage, along with official rules and information about how fans can enter for a chance to win the limited edition Kia Soul.
The effort, via Initiative+, will feature an insiders’ look at up and coming artist “Hense” as he puts his creative inspiration on the widely acclaimed and media lauded Kia Soul. Visitors to the soul.adultswim.com site will have access to a video interview with the artist and additional information about the Kia Soul through a custom branded Kia Soul digital environment. Starting June 1, the Web site will feature the opportunity to enter to win the limited edition car. Adult Swim broadcast programming also will drive viewers to the Web site throughout the promotional period that concludes on 6/28.
“Kia Motors understands the unique nature of the youth market and the importance of remaining true to their interests and lifestyle,” said John O’Hara, executive vice president and general sales manager, Adult Swim and sister network Cartoon Network Ad Sales and Marketing. “This content speaks directly to their culture by showcasing an up-and-coming artist who will add to the well-like Kia Soul design with art inspired by their favorite Adult Swim programs. It will be the ultimate prize for any Adult Swim fan.”
“Appealing to the youth market is important to Kia Motors and we feel the perfect way to do that is through custom and visually appealing promotions,” said Michael Sprague, vice president of marketing of KMA. “This is a timely and on-target promotion to give a lucky Adult Swim fan the chance to win a popular Soul urban passenger vehicle, which just recently began arriving at dealerships nationwide.”