Kiddie wars continue to heat up


Now there’s a movie out, called “Consuming Kids.” It comes from an organization known as the Media Education Foundation, and it juxtaposes a population including 52M individuals age 12 or younger, rising rates of bipolar disorder, depression, type II diabetes, hypertension, and obesity, a huge “nag-factor” retail market of $40B annually, and a huge marketing budget of $17B aimed at influencing the naggers in chief. It blames the “media diet”: in general for contributing to the previously listed laundry list of problems. Conclusion: It’s against it.

RBR/TVBR observation: This has been a warm topic in Washington for the last few years, often showing signs of heating up but never quite reaching a boil. That may change in the couple of years ahead.