Kiss-FM flips to Radio Now 97.9 in Jax


The station was stunting last week: Clear Channel’s Top 40 WFKS-FM Jacksonville has rebranded and broadened its playlist 7/5 with a flip to Radio Now 97.9. The station is differentiating itself a bit away from Cox Radio’s WAPE-FM in that market by bringing in more hit songs not on the current Top 40 list and also a bit of Hot AC tunes.

At 9am Radio Now 97.9 became a mainstream CHR station “positioned to appeal to a large audience of women and men who live in the NOW.” The Music NOW on 97.9 FM will include mainstream artists like Katy Perry, Maroon 5, Rihanna, Coldplay, Black Eyed Peas, Linkin Park, Lady Gaga, Bruno Mars and more.

“For the first time in years, Jacksonville now has a true hit music station with Radio Now 97.9. We’re breaking the mold of the traditional Top 40 radio station and giving the fans exactly what they want…the hits.  Adding Radio Now to our well-rounded portfolio of stations brings Jacksonville listeners and advertisers products that truly mirror the market,” says Aaron Wilborn, Clear Channel Jacksonville VP/ Market Manager.