KLSX flips to CHR this Friday: “Amp Radio”


RBR told you first (2/17/09 RBR #32): CBS Radio is flipping its LA Talker KLSX-FM at 5PM PT this Friday to CHR with the name of “Amp Radio.” The news started coming out yesterday that talker Adam Carolla and was out at KLSX as well as across CBS Radio (others at KLSX’s lineup were rumored to be out too).  So “Amp Radio” will be the newest CHR in LA—competing head to head with CC Radio’s KIIS-FM. The youth-oriented AMP Radio format, which has been running  KCBS-FM 93.1 HD2, will now move to the main signal of 97.1.

Playing “All the Hits,” Amp Radio will combine the power of its on-air position with myriad online and digital applications creating a full 360 degree audio and visual experience for young adults.

Available on-air and online at www.ampradio.com, the station will debut with the broadcast of 10,000 songs in a row with limited commercial interruption from artists such as Justin Timberlake, Beyonce, Rihanna, T.I., Kanye West, Usher, Britney, Pink, Kelly Clarkson, and Katy Perry, among others.

Complementing the station will be an array of events and concerts, an extensive online destination with blogs, music videos, widgets, photo galleries, celebrity gossip reports, in-depth artist pages, an embeddable and multi-functional streaming player, and a platform to create artist centric radio stations.  Fans of the station can also stay connected through instant messaging, Twitter, Facebook, MySpace, and other social networking sites, as well as wirelessly via texting, and applications for the iPhone, and select Blackberry devices.

“Creating a successful radio station not only means focusing on what you hear over the air – it’s that, yet it’s so much more and as evidenced by what we’re announcing today the possibilities are endless,” said Kevin Weatherly, Senior Vice President, Programming, CBS Radio and architect of the AMP Radio  format.  The award-winning PD of KROQ-FM and KCBS-FM (Jack FM) will handle all on-air and creative aspects of the station. “Incubating AMP RADIO online and on HD 2 allowed us to experiment with different ideas, build brand loyalty, and analyze listener feedback.  We saw immediately the impact of the evolution of the station and watched the online audience steadily increase each month.  In addition to that, PPM has shown us there are a significant number of younger listeners who are seeking out this type of programming and incorporating radio into their daily lives more than we ever thought.”

As far as NYC is concerned, we’ve now heard WXRK-FM (K-Rock) is not the likely candidate for the CHR switch. It is more likely looking like our other pick—WWFS-FM 102.7.