Kmart signs on as premiere sponsor of “Hola Martín”


Univision Radio announced that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun and upbeat new program featuring sought-after celebrity guests, renowned experts and engaging musical surprises. Kmart has signed on as the premiere sponsor of “Hola Martín,” which airs Monday through Friday across RadioCadena.

As part of the premiere sponsorship, Kmart will run brand spots and vignettes, as well as feature two integrated segments that will highlight the variety of brands and products available at the retailer with practical tips on how these products are relevant to the lives of listeners.