As the 2008 election and its dollars are drawing nearer, Katz Media Group announced the launch of a new unit which will focus exclusively on providing radio marketing and media solutions for political candidate and issue advertisers. Genelle Niblack has been appointed VP/Director of Political Sales & Strategy for this new unit. Her responsibilities will include overseeing political network sales and strategy for all of KMG Radio.
Stu Olds, CEO of Katz Media Group, tells RBR: "The Katz Media Group is addressing radio's challenges in securing its fair share of political dollars head on. We are proactively marketing KMG's unique and unparalleled flexibility to deliver political campaign messages in an easy to use, cost effective manner. Our effort will be directed by a team of 15 – 20 people targeting 160 plus political/issue agencies, political strategists and candidates. We want to grow radio's dollars from this important category. Katzpolitical.com is our website."
"Radio captured over eight percent of the 3 billion total advertising dollars spent in the 2006 campaigns, and we anticipate higher numbers in the upcoming 2008 election year, in light of radio's 95% reach of the 18+ demo," said Niblack. "Katz Media Group's newly created unit will offer the political marketplace the ability to harness the full power of local radio's reach in a one-stop, flexible, efficient and cost-effective manner, never before available."