VH1 Classic will launch the new syndicated nightly radio show hosted by rock radio veteran Nik Carter beginning Monday, 8/6. “On Tap” will be available to stations weeknights from 7PM-12AM ET, as well as other dayparts throughout the day, from VH1 Classic’s studio-bar high above Times Square.
“On Tap, Presented by VH1 Classic” will be distributed by KMG Networks, the content syndication division of Krantz Media Group, with ad sales being handled by AdLarge Media, headed by Gary Schonfeld and Cathy Csukas.
“On Tap, Presented by VH1 Classic” will breathe energy and life into the Classic Rock format by offering fans the best in PPM and diary-friendly Classic Rock music from the artists they love. The goal is that by elevating the quality of night programming, more listeners will still be around the next morning to optimize ratings performance for all stations.
In addition to a deep Classic Rock library, Carter will have access to the Viacom archive including thousands of artist interviews and recordings from quintessential music programming like “Storytellers” and “Unplugged.” The show will also feature national promotions and giveaways, and visits from the biggest Classic Rock artists, including exclusive performances. In addition, the “On Tap” website and social network pages will highlight exclusive audio, photos, video and more. Carter has worked at major market stations including WRXP New York, WXRK New York, WBCN Boston and nationally syndicated “High Voltage” and “In Concert.” He also hosted numerous TV shows including “The City Show” and was a cast member on “Changing Places.”
“VH1 Classic viewers already love our dedication to Classic Rock and recognize our unequalled access and exclusive performances from the VH1 brand,” said Tom Calderone, President, VH1 and VH1 Classic. “With ‘On Tap,’ we’re leveraging that position and aiming to further tap into the passion for classic rock with a solid solution for Classic Rock and Heritage Rock formatted radio stations. The daily produced program will deliver expanded access to the music, artists, and bands that fans have grown up with – or are just now discovering.”