Know your audience: Redbox chronicles movie rentals


Chances are that there are members of your audience that may be looking for classic critical faves when they think about renting a movie, but it is much more likely that the people who regularly tune in to your station rent content like that found in Redbox kiosks. These are the flicks your airstaff may want to discuss if they hope to make a connection, or start a conversation, with your audience.

Odds are there is a Redbox in your market – they make it easy for consumers to grab a flick to watch, for a mere dollar for a DVD and a buck and a half for a Blu-Ray offering.

Here are there top rentals for 2010, in a number of categories:

Top Movies for New Year’s Eve:

* The Other Guys

* Shrek Forever After

 * The Twilight Saga: Eclipse

 * Cats & Dogs: Revenge of Kitty Galore

 * The Expendables

 * Lottery Ticket

 * Charlie St. Cloud

 * Grown Ups

 * The Sorcerer’s Apprentice

 * Eat Pray Love

Top Movies of 2010

 * Shutter Island

 * The Bounty Hunter

 * Grown Ups

 * The Karate Kid (2010)

 * The Blind Side

Top Adrenaline Rush Movies of 2010

* Iron Man 2

 * Kick-Ass

 * Prince of Persia: The Sands of Time

 * From Paris with Love

 * The Losers

Top Family Fun Movies of 2010

* Karate Kid (2010)

 * Alice in Wonderland (2010)

 * Toy Story 3

 * The Spy Next Door

 * Diary of a Wimpy Kid

Top Bromance Movies of 2010

* Grown Ups

 * Hot Tub Time Machine

 * Cop Out

 * Get Him to the Greek

 * The Other Guys

Top Tearjerker Movies of 2010

* The Blind Side

* Dear John

 * The Lovely Bones

 * Remember Me

 * The Last Song

Top Chick Flick Movies of 2010

* The Back-Up Plan

 * Dear John

 * Valentine’s Day

 * It’s Complicated

 * When in Rome

RBR-TVBR observation: Broadcasting is about entertainment, and even a very serious news-oriented station should be up on the local arts scene. That includes knowing what kind of musical acts are coming to town, what movies are playing, and being attended, and also things like this – what people are renting. It all comes under the heading of paying attention to your audience, so that they will pay attention to you.