Knoxville, TN and Television spots revealed


According to Arbitron, Knoxville, TN is the 70th largest radio market with a population of 682,400. According to Media Monitors, the #1 radio advertiser in that market last week was GEICO with 332 spots. The Home Depot came in #2 airing 273 commercials, while Cracker Barrel Old Country Store was #3 with 239 spots. AT&T rang in at #4 with 228 ads and South Central AV was #5 running 216 spots. Citizens Bank of Blount County was #6 with 209 spots, while Autozone drove from #70 to #7 with 202 spots. SHELL was #8 airing 173 spots and McDonald’s was #9 with 165 ads. Rusty Wallace Toyota won #10 with 160 spots.

Cable and TV advertising Cable and TV is the category and the #1 buyer was FOX TV NETWORK with 20,603. ABC TV NETWORK was #2 with 4,376 spots, while the HISTORY CHANNEL was #3 with 4,242 ads. TBS came in #4 with 3,796 spots and UNIVISION was in at #5 with 3,742 spots. PAY-PER-VIEW from iN Demand was #6 running 3,200 ads, while THE OPRAH WINFREY SHOW SYNDICATION was #7 with 2,908 spots. The ESTRELLA TV NETWORK was #8 with 2,670 spots and HOW I MET YOUR MOTHER SYNDICATION was #9 airing 2,033 announcements. Coming in #10 was TWO AND A HALF MEN SYNDICATION with 2,031 spots.

On the National scene, GEICO remains the #1 advertiser on radio with 44,532 spots. THE HOME DEPOT was #2 with 37,704 spots, while MCDONALD’S was #3 airing 26,364 ads. AUTOZONE pops from #14 to #4 with 24,498 ads and #5 was WAL-MART with 21,781 spots.