Kohl’s launching Black Friday campaign


Kohl’s Department Stores revealed tremendous After Thanksgiving deals, continuing to establish itself as this season’s affordable gift destination that helps shoppers stretch their budgets. The company also unveiled its ‘25 Deals of Christmas’ initiative, a new program designed to further help customers get more for their money during a difficult economy.

Like last year, on Black Friday, 11/28, Kohl’s will open its doors from 4 a.m. to midnight and offer shoppers the most compelling values. From 4 a.m. until 1 p.m., Early Bird shoppers looking to stretch their dollars will find more than 300 sharp savings offers throughout the store, a significant increase from last year.

This year, Kohl’s has significantly increased its media investment in its After Thanksgiving Sale. Supporting media include television and radio, online and print and e-mail outreach.

Television and radio support is comparable to last year, although Kohl’s has enhanced radio efforts to drive store traffic on 11/29. Once again, Kohl’s will participate in DJ integrations with national radio personalities including Delilah, John Tesh and Lia.

On Tues., 11/25, Kohl’s will preview its After Thanksgiving Sale ad at Kohls.com. The print ad, which like last year, features 56 pages of significant savings opportunities, is not scheduled to run in newspapers until Thanksgiving Day, 11/27. The same day, in a more aggressive online strategy than last year, Kohl’s will take over the home pages of popular portals including AOL, MSN and Yahoo! to drive traffic to Kohls.com.

Select Kohl’s customers will receive event previews via e-mail as early as Sunday, 11/23, giving them a sneak peek at the incredible savings they’ll continue to find this season.

As of Nov. 24, a digital media campaign will promote the initiative on social networking sites like facebook and Café Mom and destination sites like MSN and Shopping.com.

Beginning 12/1, each ‘25 Deals of Christmas’ offer will be spotlighted daily on Kohls.com, in e-mail outreach, through radio broadcast and via in-store visual displays. Select Kohl’s frequent shoppers will have sneak-peek online access to the next day’s ‘25 Deals of Christmas’ item.