Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment and Bravado announced plans to launch an exclusive American Idol apparel collection. The newly created Authentic Icon brand will be available exclusively at Kohl’s and Kohls.com beginning next month.
Kohl’s will be the exclusive retailer and support the brand with national advertising, in store graphics, online and digital media, direct mail and PR. Kohl’s spokesperson Julie Lando tells RBR-TVBR broadcast spots for the new Authentic Icon collection will air during select American Idol shows.
Positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.