Pamplin Media Group’s KPAM-AM, “The Voice of Portland,” is adding a daily three-hour news and info show to finish off its plan (that began in March) to have a live and local lineup. “The Afternoon Download with Pat Boyle and Charlie Maxton” debuts 5/31 and airs each night from 3p-6p. The show centers on local news and daily content and includes topical guests, feature stories, lifestyle and pop-culture segments, along with breaking news, weather, sports and real-time traffic. It will also be active with social networking on Facebook and Twitter, along with listener interaction.
Dennis Glasgow, AM 860 PD, said the move now makes AM 860 the only station in the market that’s live and local from 5AM to 9PM.”
With this programming move, TRN’s “The Michael Savage Show” will be moved to Pamplin’s KKOV-AM in Portland and air live weekdays from 3-6p, followed by SRN’s “The Hugh Hewitt Show.”
RBR-TVBR observation: Whether they be News-Talk, music or Sports stations, it looks like there’s a bit of a trend emerging to go back to what radio does best: adding more live and local talent. It’s what sets us apart from online content, podcasts and satellite radio. If your compelling and entertaining local hosts can be supported by local advertising, then you know your team is doing the right thing. Sure, syndicated programming is good to have as well: the right mix of both will maximize revenue.