Compass Radio Group’s Rock KPRI-FM San Diego has moves its transmitting antenna to a new site atop Mt. Soledad in La Jolla, giving it a signal that is competitive with all of the other major stations in the San Diego market. The move caps an 11 year campaign by KPRI to improve its signal.
Said COO Jonathan Schwartz: “There were a number of hurdles for us. In addition to getting approval of the FCC, we also had to get permission from Mexico’s ‘FCC’ because the San Diego market is so close to the Mexican border. It took a long time, but eventually the two governments agreed.”
The move does not change the City of Encinitas, CA as city of license. Mt Soledad is used as a transmission site by most of San Diego highest rated radio stations including KMYI, KYXY, KLQV, KIOZ, KIFM, and KFMB-FM.