KRCB partners with NHK for Bay Area multicast


NHKRural California Broadcasting Corporation’s non-comm KRCB-TV (PBS) Santa Rosa/San Francisco, announced a new partnership with NHK World TV to  bring Japanese and Asian news and lifestyle programming to more than 2.5 million homes in San Francisco’s Bay Area.

The stand-alone 24-hour, English-language television network produced by NHK, Japan’s sole public, independent broadcaster, launched via digital broadcast through a dedicated over-the-air channel (Channel 22.3) and on Comcast Xfinity (Channel 202).

“KRCB is committed to providing high-quality international news and cultural programming to the San Francisco Bay Area,” said Nancy Dobbs, president & CEO, KRCB Public Television. “By partnering with NHK World TV, we can now offer another significant world view to our extremely diverse viewing audience.”

Based in Tokyo, Japan, NHK World TV offers news, business, food, travel, technology and cultural programming around the clock

“We are excited to share such a compelling lineup with San Francisco’s Bay Area. It includes everything from cutting edge news coverage of major global events to mouthwatering recipes and menu advice from our region’s foremost culinary experts to key trends driving Asian lifestyle and technology,” said Yoshihiko Shimizu, President and CEO of Japan International Broadcasting. “This is one of the most culturally-diverse markets in the world and our schedule truly provides something for everyone to enjoy.”

NHK World TV is currently available in 260 million households across 140 countries and regions.