Katz Radio Group (KRG) had formed a new division that will focus on expanding the company’s digital efforts by offering national advertisers the ability to reach their target audiences through several different channels, which include on-air, online, HD and mobile.
Katz 360 Sales will capitalize on Katz Radio Group’s 2007 acquisition of Net Radio Sales (Jennifer Lane) by consolidating all of KRG’s digital assets into a single unit. The new division will provide KRG’s broadcasting and online clients with a greater ability to capture a larger share of advertising dollars in the digital space. Brian Benedik, formerly the President of KRG’s Christal Radio, was named President of Katz 360 Sales, which will be based in New York.
Along with Katz Net Radio Sales, which under the direction of Jennifer Lane sells streaming audio along with all forms of interactive advertising, Katz has formed a number of relationships with online and mobile providers. Katz Mobile established a partnership with Hipcricket two years ago to work with traditional and interactive departments at agencies to customize mobile solutions for national advertisers. In coordination with multiple partners, Katz Database works with the ad community on database and viral campaigns. KRG also has an exclusive national relationship with Ando Media to use its Internet radio audience measurement tools.
