KXRM/KXTU honored for money-making promotion


Barrington Broadcasting’s KXRM-TV (Fox) and KXTU-LP (CW) Colorado Springs, CO won Best of the Best honors at the NAB Small Market Television Money Makers Competition.

Receiving the award during the Small Market Television Exchange in Austin, TX was Mike Silecchia, vice president of retail sales, KXRM-TV/KXTU. He is pictured (center) with NAB Exec. VP/Television Marcellus Alexander and Madelyn Bonnot Griffin, managing partner, National Communications Inc.

The winning entry, “KidsCasters,” was selected from more than 130 entries. KidsCasters offers children from the local community in grades four through six the chance to win the opportunity to give the weather report on Friday mornings. The children selected tour the station, learn about the weather equipment and give the weather report live during the morning news. The video is posted to the station’s website after the newscast. Sponsors receive exposure through logo placement on a promotional tag and billboard before the segment goes live.

The promotion increased the station’s overall website traffic and provided positive branding within the local community.

Also at the Small Market Television Exchange Sen. Gordon Smith, CEO of the NAB, awarded the 2011 Chuck Sherman Leadership Award to Frank Schurz, Chairman of Schurz Communications.