Los Angeles’ citizens were listening to, watching, and reading over 720,000 ads last month, with agencies and their clients investing over $415 million to reach the sprawling metropolis. LA TV stations that fetched the most ad revenue were KABC-TV, KCAL-TV, KTTV-TV and KMEX-TV. All four of those stations topped $35 million in April. Here is the spend, broken down for major traditional media in the Southland:
Top 9 TV Stations $285 million [#1 KABC-TV — $51 million]
Top 2 Newspapers $ 85 million [#1 LA Times — $70 million]
Top 20 Radio Stations $38 million [#1 KROQ-FM — $ 3 million]
Top 10 Cable System Nets 223,500 spots [#1 local net FSN – 14,900 spots]
Top 9 Local TV Stations 198,900 spots [#1 KABC-TV – 27,800 spots]
Top 20 Local Radio Stations 198,000 spots [#1-tie KNX-AM – 12,700 spots]
Top 2 Local Newspapers 2,800 ads [#1 LA Times – 1,720 ads]
The five highest cable network spot share leaders:
TBS 28,200 spots 11.9% share of local market cable spots
TNT 25,900 spots 11.0% share of local market cable spots
Lifetime 24,900 spots 10.6% share of local market cable spots
USA 24,000 spots 10.2% share of local market cable spots
A&E 22,400 spots 9.5% share of local market cable spots
Total 53.2% share of local market cable spots
Angeleno radio was led by mostly AM stations for ad messages. But music formats on FM stations largely led in radio dollars. It is on the FM band where the area’s multi-cultural mix is apparent:
Rank by Units of Commercials Rank by Revenue
AM sports station #1.) 12,750 spots FM Alt. format #1.] $2.94 million
AM news station #2.) 12,660 spots FM CHR format #2.] $2.48 million
AM talk station #3.) 11,280 spots FM Spanish AC #3.] $2.24 million
AM talk station #4.) 11,250 spots FM Mexican #4.] $2.20 million
AM news/ talk #5.) 11,040 spots AM News/ Talk #5.] $2.16 million
AM sports station #6.) 10,960 spots FM AC format #6.] $2.11 million
(source: Media Monitors)
