'La Reina del Sur' ranked #1 at 10pm Tuesday

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Telemundo’s “La Reina del Sur” ranked #1 at 10pm across all broadcast networks on Tuesday, among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34, according to Nielsen national audience estimates.


Delivering its best performance to date among Adults 18-34, the highly rated novela beat Univision, as well as English language broadcast networks CBS, ABC and NBC in the daypart.

“La Reina del Sur” delivered 2,854,000 total viewers (Persons 2+) and over 1.9 million (1,926,000) Adults 18-49 on Tuesday.

This was the telenovela’s 2nd highest performance to date in the demo. “La Reina del Sur” has a two-day average among Adults 18-49 of 1,884,000 this week, +7% higher than last week’s performance of 1,756,000.

For Adults 18-34, “La Reina del Sur” reported its best performance to date with 1,132,000 viewers.

For the night’s prime time, Telemundo averaged 855,000 Adults 18-49. In March, Telemundo’s Monday-Friday primetime delivery of 877,000 is pacing +41% higher than February’s prime time average of 621,000 and +35% higher than March 2010 (650,000).

(Source: Telemundo – The Nielsen Company, NPM, Live+SD. 3/8/11, strict daypart Mon-Fri 10p-11p for Univision. March’11 2/28/11-3/8/11, Feb’11 1/31/11-2/27/11, March’10 3/1/10-3/28/10, strict daypart Mon-Fri 7p-11p)