As record dry conditions grip the region, the Metropolitan Water District of Southern California announced an intensive, region-wide radio campaign aimed at offering consumers easy-to-follow examples of how they can save water and stretch supplies.
Launched Memorial Day through traffic report spots on 91 radio stations throughout the Southland, the concentrated five-week campaign encourages consumers to conserve water by offering a variety of simple tips for inside and outside the home, such as shortening shower times and reducing outdoor watering cycles. The "Let's Save" campaign directs listeners to log onto "bewaterwise.com" for more water-saving instructions.
With rainfall figures in the LA Basin region at the lowest levels in recorded history dating to 1877, the region's water supply situation is complicated by dry conditions in the Colorado River and Northern California watersheds supplying imported water to SoCal.
Traffic report messages in English, Spanish and Mandarin Chinese will run from Ventura to the Mexican border.