La Tricolor hits Palm Springs


Entravision is using 103.5 KPST in the Palm Springs market to fire up a format utilizing a variety of Mexican musical styles.

The musical mix will include banda, corrido, norteña, ranchera and emerging Regional Mexican, according to Entravision. What will be a constant throughout the mix will be a high energy level. Core artists include Banda el Recodo, Jenni Rivera, Gerardo Ortiz, Intocable, Vicente Fernandez and Joan Sebastian, among others.

“Entravision is dedicated to providing its audiences with highly in-demand musical content and some of the most well-known on-air personalities,” said Jeffery Liberman, President of Entravision’s Radio Division. “Our stations are located in markets where the Latino community is flourishing and we continue to deliver popular genres of music and the highest quality Spanish-language radio content to our listeners. The launch of La Tricolor 103.5 FM in the Palm Springs area will surely attract a wide number of listeners throughout the Coachella Valley region.”