Great Lakes Media Corp. has no assets as of yet.
But, the company formed in fall 2018 by former WTMJ-AM & FM and WKTI-FM in Milwaukee VP/GM Tom Langmyer has a roster of very well-known names on board — a sign of faith in his quest to build a group of small-markets AM and FM radio stations from scratch in a digital audio world.
“In building our company, we’ve been fortunate to partner with some of the most successful, respected and admired leaders in media,” Langmyer said in introducing Great Lakes’ board of advisors and its senior leadership team.
Now serving as SVP/Broadcast is Gabe Hobbs.
That’s a highly familiar name for radio industry veterans, as Hobbs served from 1998 to 2008 as a top programming executive at iHeartMedia predecessor Clear Channel Communications. Based in Tampa, Hobbs for the last decade has helmed his own consultancy, built on his experience overseeing Clear Channel’s News/Talk/Sports stations.
At the same time, Chris Petersen is taking the role of SVP/Business & Corporate Development, while Bill Zaccheo takes the position of SVP/Digital.
Also involved: former Clear Channel RVP/Market Manager for Chicago John Gehron, a legendary figure who has served as a SVP for CBS Radio and Infinity Broadcasting; as co-COO of American Radio Systems from 1994-1998; and as GM and PD of WLS-AM & FM in Chicago from 1974-1987. He is also the PD that established WCBS-FM in New York as a formidable Oldies station, in 1972.
Today, Gehron serves as Chairman of AccuRadio, a role he continues as he joins Great Lakes Media Corp. as Board Advisor.
At present, Great Lakes is meeting with investors, brokers and others who are interested in specific markets; additional appointments of company officers and partners are planned for the weeks ahead.
Sharing his vision, Langmyer says, “The current media model we’ve seen has been ‘top-down’ and focused on national distribution of national and white-labelled content. The Great Lakes difference is a media model built from the ‘bottom-up’ and focused on local people creating local content and driving local revenue, while benefiting from the efficiencies technology provides us all. Radio and Digital complement each other, as it’s not an either/or proposition. There’s great open space in creating more personal local experiences by leveraging these platforms and expanding the emotional connection between local consumers and brands.”