Kind of like Marty McFly’s family room TV in “Back to the Future 2”: Expanding on the partnership that began with the launch of Last.fm on Microsoft’s Xbox 360 almost one year ago, users of the leading global music platform will now be able to interact with their favorite artists and songs using Kinect for Xbox 360 which launches this week. Users can play, skip, ban and love tracks with the wave of a hand or sound of their voice.
Last.fm has generated more than 2.5 million new registrants since debuting on the Xbox LIVE entertainment service with users streaming in excess of 70 minutes of music per session.
Kinect for Xbox 360 will allow users to enjoy entertainment on Xbox LIVE and 17 Xbox 360 games this Holiday completely controller-free. The Last.fm app takes the music discovery service one step further by allowing the audience to play personalized radio stations created from any one of the millions of tracks in Last.fm’s library, and love, skip or ban individual songs without the aid of a controller. Music recommendations will be made based on a user’s interaction with the app.
“Working with Microsoft to develop and launch the updated Last.fm app which is optimized for Kinect navigation, provides users with an innovative, and engaging music discovery and personalized radio experience powered by Last.fm’s recommendations on a next generation entertainment gaming platform,” said David Goodman, President, CBS Interactive Music Group. “Kinect brings games and entertainment to life in extraordinary new ways, and is an ideal environment for the functionality and fun that Last.fm’s millions of users expect.”