The CBS Interactive Music Group announced that Last.fm, a music discovery website which connects users with music fans, bands and artists, will launch an all new station to air on CBS Radio’s HD multicast stations in New York, LA, Chicago and San Francisco and streamed online beginning on 10/5. Seth Neiman, Digital Content Manager of the CBS Interactive Music Group will direct the programming.
The station will feature an eclectic mix of music aggregated and influenced by the service’s user-generated weekly charts, combined with live performances and interviews from the Last.fm studios in New York, and event updates. The new station will expose audiences to underground, breaking and established artists and songs popular with Last.fm’s more than 25 million monthly users.
Listeners will be able to access the station through multiple outlets including Last.fm and select CBS Radio station websites; CBS Radio’s streaming platform including its partnerships with AOL Radio and Yahoo! Music Radio, as well as mobile applications on the iPhone, iPod Touch and select Blackberry devices. Music fans with HD Radio receivers in New York, Los Angeles, Chicago and San Francisco will also be able to interact with the multicast station broadcast on CBS Radio’s WWFS-FM (102.7 HD2), KCBS-FM (93.1 HD2), WXRT-FM (93.1 HD3) and KITS-FM (105.3 HD3), respectively.
The station’s flagship program, “Last.fm Discovers,” hosted by Sat Bisla, will feature music popular on the site and up-close and personal interaction with the artists themselves. Additional elements on the station include programming devoted to Last.fm’s weekly charts (http://www.last.fm/charts) determined by the service’s users – top tracks and artists are based on total weekly play on Last.fm; hyped tracks and artists have shown significant weekly growth in listenership; loved tracks are the songs most “favorited” by listeners in a given week.
