NBC ranked #2 for the week in primetime’s key demographic of adults 18-49, paced by “Sunday Night Football,” which delivered record numbers and was the #1 primetime program of the week in virtually all key measures. NBC averaged a 2.7 rating, 8 share in adults 18-49 and 8.0 million viewers overall for the week of October 18-24.
For the week, NBC ranked #2 in adults 18-49 and adults 25-54 and was #1 in adults 18-34, men 18-34 and men 18-49 and tied for #1 in men 25-54.
NBC Sports’ “Sunday Night Football” telecast of the Minnesota Vikings versus the Green Bay Packers was the #1 program of the week in virtually key measures – adults, men and women 18-49, adults, men and women 18-34, adults and men 25-54, total viewers, teens 12-17 and kids 2-11. This marks the seventh straight week in which “NBC Sunday Night Football” has finished #1 in primetime’s key demographic of adults 18-49.
With an average 25.7 million viewers, NBC’s Sunday Vikings-Packers game is the most-watched “Sunday Night Football” broadcast ever and the most-watched October primetime NFL game in 14 years (since San Francisco-Green Bay, 2October 14, 1996, on ABC).
Primetime averages for the week of October 18-24 in adults 18-49 were CBS (2.9/8), NBC (2.7/8), ABC (2.5/7), Fox (2.4/7) and CW (0.9/3). In overall total viewers the weekly averages were CBS (11.6 million), ABC (8.9 million), NBC (8.0 million), Fox (7.5 million) and CW (2.1 million).
Season-to-date through five weeks, NBC ranks #2 in adults 18-49, up from a #4 ranking at this point last season. NBC is up 7 percent in 18-49 rating versus the first five weeks of last season (2.9 vs. 2.7) and is the only network among ABC, CBS, NBC, Fox and CW to show year-over-year gains in 18-49 rating. Also,
NBC is up 5 percent in total viewers versus the first five weeks of last season (8.207 million vs. 7.825 million).
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”