Latest ‘Attention Ratings’ Show Modern Turn


Is the amount of time a viewer actually spends with their eyes affixed on the screen the best ratings metrics for advertisers in the modern era? That’s what TVision Insights has been pushing to marketers, and its third-quarter report is now out.

What are the shows with the most attention? One is “modern.” The other has taken a positive “TURN” in this audience measurement report.

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