Carat Programming’s Broadcast and Video Beat reports that based on “same day” viewing, Fox’s 1/23 debut of quiz show, Moment of Truth attracted over 23 million total viewers and retained 85% of American Idol’s lead-in. It also held on to 94% of the Adults 18-49 rating. Interestingly, there was a 7% ratings increase in Adults 18-34. The real “moment of truth” for this new reality show will be how these ratings hold up in subsequent weeks.
Scheduling update: The new Drew Carey-hosted version of Price is Right will be joining CBS’s prime time slate for a six week run on Fridays at 8 p.m., effective 2/22. As part of this move, Ghost Whisper will shift to the 9 p.m. timeslot and freshman vampire drama Moonlight will go on hiatus. CBS also just gave the hook to Carey’s other game show, Power of Ten. While moderately successful during its summer launch, the show averaged only 3.6 million total viewers during its most recent telecast on Wednesday, 1/23. Repeats of Old Christine will air in its place.
Recently we had written about NBC’s decision to recycle programming content from cable sibling USA. Now the network is going to acquire used content from the internet. Quarterlife, which comes from the producers of My So Called Life, is an adaptation of the eight-minute webisodes, which have been airing on both MySpace and quarterlife.com. Quarterlife is a coming of age drama, which follows six individuals in their twenties.
Click the pdf link below to see the latest January-March primetime grids