“The Biggest Night in Latin Music” is a registered trademark.
In fact, it’s so big and important to one leading Hispanic media company that it just had a FOMO moment — a new agreement will keep the Latin GRAMMY Awards on the Univision network for years to come.
Miami-based Univision announced Tuesday (5/22) that it has wrapped up the rights to the Spanish-language music event through 2028. It extends a partnership established in 2005, after dismal ratings seen on CBS from 2000, when the awards were given its own platform apart from the mainstream and total market music scene, through 2004.
This year’s 19th Annual Latin GRAMMY Awards will be held on Nov. 15 at the MGM Grand Garden Arena in Las Vegas.
The annual Latin GRAMMY Awards recognize outstanding Latin music by honoring the achievements of international music professionals in 49 categories for work recorded in either Spanish or Portuguese.
“We are pleased to be the home of the Latin GRAMMYs® for another 10 years, to continue to grow our long-standing relationship with The Latin Recording Academy, and to celebrate excellence in Latin music,” said Univision Communications President/CEO Randy Falco. “The decade-long structure of this agreement will provide more opportunities for two great brands to collaborate on making the live telecast of Latin music’s most celebrated night even more compelling for U.S. Hispanic audiences by deploying UCI’s innovative platforms to reach broader audiences.”
Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy, added, “The Latin Recording Academy, the predominant organization that supports and celebrates the hard work, excellence, and talent of Latin music creators and artists, will continue to excel with Univision. We are elated to give our empowering mission a platform from which to thrive and grow. Music is more alive than ever, and Latin music has shown again and again its worldwide impact and tremendous exportability.”