LATV adds affiliates in three markets


LATV Networks, the four-year old national Hispanic television network, announced that it has begun airing on stations in three more Top 60 national Nielsen markets based on Hispanic homes. The new affiliates extend LATV’s reach to 37 markets, representing 10 million U.S. Hispanic television households.

The new affiliates are KPDF-CA Phoenix, AZ, KVER-TV Palm Springs, CA and KLHO-LD Oklahoma City, OK.

“Adding three markets that represent over half a million new Hispanic homes to LATV’s network of affiliates is a real validation of our programming and distribution strategy,” said David Morales, LATV’s Vice President of Distribution & Sales.

LATV said its move into Phoenix, the USA’s #8 Hispanic television market with 398,750 Hispanic households; Palm Springs, the #39 Hispanic market with 61,910 Hispanic homes; and Oklahoma City, the #52 Hispanic market with 44,730 Hispanic homes, places the network in 48 million total television households, including 21 of the top 25 Hispanic DMA’s (Designated Market Areas). LATV projects coverage of 52 million homes by year-end 2010.