LATV Networks, the three-year old national Hispanic television network, announced a distribution deal with Four Points Media Group that will put LATV on digital channels of stations in West Palm Beach, FL and Providence, RI.
The deal expands LATV’s reach to 36 markets, representing 76% of US Hispanic television households. The addition of digital programming on multi-cast channels of WTVX-TV (CW) in West Palm Beach, the number 28 Hispanic television market (97,000 Hispanic households), and WLWC-TV (CW) in Providence, the 50th Hispanic television market (44,000 Hispanic households) places LATV in 46 million total television households, including 20 of the top 25 Hispanic DMAs. LATV said it projects coverage of 53 million homes by year-end 2010.
“For the last three years LATV has been the leading alternative Hispanic network to the traditional Spanish language broadcasters. Four Points had many other emerging network options available to them and they chose LATV, validating our continuing rise in the new TV landscape,” said David Morales, LATV’s Vice President of Distribution & Sales.