Launch Radio Networks, a division of United Stations Radio Networks, announced it has changed its name and expanded its affiliate offerings under the new name Pulse Content. Among the product lines of the newly named programming division is the morning show prep service, which will now be known as The Pulse of Radio.
In addition, two other offerings will make up the Pulse Content menu of services. Pulse Web Content supplies entertainment news content to the websites of affiliated stations, in order to help generate web traffic on their branded sites. Additionally, Pulse Alerts is a new line of news bulletins available to affiliates for interactive and branded text messaging. All three will be offered under pulsecontent.com and the division will be led by Pulse Content Senior Director of Operations, Dave Ankers.