‘Law & Order’ Friday improves for NBC


At 8 p.m. ET, “Law & Order” averaged a 1.8 rating, 6 share in adults 18-49 and 8.0 million viewers overall, capturing NBC’s highest non-sports 18-49 rating in the time period since January 16 and biggest overall audience with non-sports programming since February 15, 2008.  These are season-high 18-49 and total-viewer results for a regular-slot “Law & Order.”  This week’s “Law & Order” improved on NBC’s average in this time period during the traditional 2008-09 season by 50% in 18-49 (1.8 vs. 1.2) and 81% in total viewers (7.993 million vs. 4.417 million).

In the time period, “Law & Order” tied for #1 among the major networks in adults 18-49 and was #1 outright in total viewers.   

At 9 p.m. ET, a special second telecast of “Law & Order” averaged a 1.9/6 in adults 18-49 and 8.4 million viewers overall.  “Law & Order” locked up season highs for NBC in this time period in 18-49 and total viewers, and scored season highs for the series as well. 

In the time period, “Law & Order” ranked #1 among the major networks in adults 18-49, total viewers, adults, men and women 18-34 and other key categories.

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/4 in adults 18-49, a 1.5/4 in adults 25-54 and 4.6 million viewers overall.  Competition in the time period included CBS’s “Numb3rs” and ABC’s “20/20.”

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49, 1.2 vs. 1.4; adults 25-54, 1.5 vs. 1.8; and total viewers, 4.6 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.2 vs. 2.2; adults 25-54, 1.5 vs. 2.7; and total viewers, 4.6 million vs. 6.9 million.

In Late-Night Local People Meters Friday night:

Conan O’Brien (1.0/4 in 18-49 in local people meters) beat CBS’s LATE SHOW (0.7/3) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3).

(source: release from NBC for Friday 11/6/09:  – Not: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are live only)