Law & Order holds its own at NBC


Here’s the three day run down of ratings results at NBC:

Friday Results:
At 8 p.m. ET, “Law & Order” averaged a 1.4 rating, 5 share in adults 18-49 and 7.0 million viewers overall.  In the time period, “Law & Order” ranked #2 among the major networks in total viewers, adults 18-49, adults 25-54 and other key demographics.  “Law & Order” improved on NBC’s average in this time period during the traditional 2008-09 season by 17% in 18-49 (1.4 vs. 1.2) and 58% in total viewers (7.000 million vs. 4.417 million). 

At 9 p.m. ET, “Dateline NBC” averaged a 1.7/6 in adults 18-49 and 8.0 million viewers overall.  “Dateline NBC” set a new season high in total viewers.  In the time period, “Dateline” ranked #2 among the major networks in adults 18-49 and #1 in total viewers, men 18-34, men 18-49 (tie) and men 25-54.

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.2/4 in adults 18-49, a 1.7/5 in adults 25-54 and 5.1 million viewers overall.

In the time slot, “The Jay Leno Show” was #2 or tied for #2 among the major networks in all key adult-male demos.  The time-period competition included CBS’s “Numb3rs” and ABC’s “20/20.”

Comparisons with Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.2 vs. 1.4), adults 25-54 (1.7 vs. 1.8) and total viewers (5.1 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.2 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (5.1 million vs. 6.9 million).

In Late-Night Local People Meters Friday night:

Conan O’Brien (1.0/4 in 18-49 in local people meters) beat CBS’s LATE SHOW (0.7/3) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) tied CBS’s LATE LATE SHOW (0.5/3).

Saturday Results:

In metered-market households, NBC Sports’ coverage of Washington State-Notre Dame College Football averaged a 1.5 rating, 3 share from 7:45-11 p.m.  Currently available fast nationals are subject to significant revision.
In late-night metered-market households Saturday night:

An encore telecast of SATURDAY NIGHT LIVE, hosted by Ryan Reynolds and featuring musical guest Lady Gaga, averaged a 3.2/7 in metered-market households.

Sunday Results:

From 8-11 p.m., the feature film “National Treasure” averaged a 1.7/4 in 18-49 and 4.6 million viewers overall.  For its concluding hour from 10-11 p.m., “National Treasure” was the #1 non-sports telecast on the major networks in men 18-34 (tie), men 18-49 and men 25-54.  “National Treasure” out-rated the CBS dramas “Three Rivers” and “Cold Case” in adults 18-49 in the 9 and 10 p.m. hours respectively.

(source: NBC – NOTE: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are live only.)